5 Hot Digital Marketing Trends for Businesses 2022

Each year promises a boom in digital marketing opportunities. Check out some of the top digital marketing trends slated for this year that you can implement in your business.

In recent years, consumer behavior, platforms, applications and, above all, marketing strategies have evolved in the blink of an eye.

With so many digital marketing experiencing exponential growth each year, it is no surprise that there are tons of trends to keep up with. If anything, make sure to be aware of at least the following five top digital marketing trends for your business.

As you already know, the education niche is one of the most competitive on the internet, so it is important that you can optimize your strategy and adapt it accordingly. In any case, make sure you are at least aware of the following five main trends in digital marketing.

1. Continuous Digital Transformation

Continuous digital transformation refers to the phenomenon in which companies continue to incorporate new technologies into their business models, products, and internal structures in order to conform with new consumer trends driven by the same digital transformation.

Continuous digital transformation doesn’t need to be as complicated as it might sound. In many companies and startups, marketers can use many available online tools to work on incorporating digital marketing strategies into their business. Digital marketers at organizations such as higher education institutions can make use of Google Analytics, A/B Testing, Customer Data Platforms (CDP) and more to partake in ongoing digital transformation.

2. Social Media Marketing: Boom in Audiovisual Content

According to the latest reports by Hootsuite and We Are Social, 51% of the world's population uses social networks, so brands must establish new ways to engage with their customers from a digital perspective.

As TikTok continues to skyrocket with over 1 billion active users and with Instagram Reels, since its 2020 launch, in the game to compete for dominance in the audiovisual domain, it is no surprise then that audiovisual content is now a crucial part of any digital marketing strategy!

3. Rise in Programmatic Ads

Programmatic Advertising is the automation of buying digital advertising space. In the past, it was necessary for marketing teams to draft proposals, negotiate, and sign contracts to acquire online publicity space. Now, programmatic advertising can be utilized so that companies can bid for advertisement space in fractions of a second. This allows digital marketers to focus on optimizing campaigns as opposed to managing them. 

To implement programmatic ads, marketers will need to define a campaign’s objectives and KPIs, creative format preferences, and target audiences. Budgets are then set up using a demand-side platform or DSP. Digital marketers will then need to analyze data to optimize campaigns and achieve better results.

In addition, when compared with non-audiovisual content, audiovisual content has higher probability of being shared. Videos receive more clicks and have more shares than content featuring only images and captions.

For a successful digital marketing strategy, businesses should consider implementing the use of stories, reels, and even live videos to drive engagement. For example, higher education institutions can and should publish stories regularly on their Instagram accounts to encourage interaction from potential students.

4. Marketing Automation

Marketing automation—one of the many services we at Mad Toro Media Edu have offered for several years—is the use of software platforms and technology to execute marketing campaigns on several online channels. Through marketing automation, repetitive tasks such as sending emails, posting on social media accounts, and more can be programmed to occur automatically. Digital marketers can then spend more time on analyzing results of their marketing efforts and fine tuning their marketing campaigns.

It is estimated that by 2024 there will be more than 4 billion internet users worldwide, so having an optimization service for sending and capturing emails can be what makes the difference in your business.

5. The End of Cookies

As Google has announced, the end of tracking through cookies will come to an end. Websites which many businesses use to track prospect and lead interaction, such as Google and Facebook, have shared that they will track such movement from their own virtual properties. As such, they will no longer need external mechanisms such as cookies to reach target audiences.

What can business do about this? One way to tackle this challenge is to make use of a personalized platform to utilize for obtaining data from potential and current customers. An important aspect of using your own online platform is having your own CRM or Customer Relationship Management system in order to house data, execute automated marketing actions, and implement digital marketing strategies.

Got further questions about any of these digital marketing trends?

Our team at Mad Toro Media Edu is made up of digital marketing experts who are ready to help you take your business’ ventures to the next level. Feel free to reach out to us with any questions. Find our contact info here or fill out the information request form found on our website.